MTV is blaming its tumbling ratings, profits, and cultural resonance on their failed Internet strategy. The execs at MTV are mad that Youtube and MySpace are stylin' on them, so they laid off over 200 people, and plan to beef up their digital divisions.
This doesn't make sense to me. For all of the hype about the net, most big media companies only make a fraction of their profits from their web strategy, word to Vibe Magazine Media Group. Even FOX, which owns MySpace barely makes any coin from the web, compared to their movie, TV, print, and radio divisions.
For MTV, I blame their lame television programming for all their troubles. In the last year I noticed that I've stopped watching MTV almost completely, yet the network used to be my TV startpage - that's how much I had it on. While other networks have returned to quality scripted dramas (hooray for Heroes and 24!), MTV continues to push reality shows (Laguna Beach, 2 a Days, etc.) that are too weak to be documentaries, yet take themselves too seriously to be hits like VH1's Flavor of Love franchise.
Oh yeah, and the VMAs have been sucking for years.
Oh yeah, and the MTV Movie Awards need to show some integrity and stop giving prizes to its own films.
Hiring Lonelygirl15 can't fix all those problems. Y'see, the net is neither a boogie monster or genie. Getting web video or social networking right won't sink or save MTV until they fix the core of what they do - music television.
Don't forget about the big hype surrounding the MTV World linear channels (Desi, Chi, K).
Less than two years later, they're pulling the plug on all three.
Programming and distribution have been pointed to the network's troubles.
Looks like the Real World: Chennai will have to wait.
Posted by: TM | 2007.02.19 at 03:51 PM
MTV and it's daddy (Viacom) are too big and not flexible enough to respond to today's quick paces on the technological front. They should have left reality shows after they jumped the shark (Big Brother, Survivor, etc).
Posted by: P-Matik | 2007.02.19 at 04:23 PM
MTV and it's daddy (Viacom) are too big and not flexible enough to respond to today's quick paces on the technological front. They should have left reality shows after they jumped the shark (Big Brother, Survivor, etc).
Posted by: P-Matik | 2007.02.19 at 04:24 PM
Dear Pot calling the kettle Black...
Don't shit on MTV for lacking integrity and voting on it's own movies when you are busing linking to your own site on the sidebar widget.
Et tu Hash? Et tu??
Posted by: Dallas | 2007.02.22 at 04:36 AM
Dallas, self promotion is so hip-hop, as long as you're up front about it.
Posted by: Hashim | 2007.02.22 at 08:22 AM
True dat Hash, true dat.
Posted by: Dallas | 2007.02.23 at 03:43 PM
R.I.P big
Checkout
http://www.weeklyhiphop.com for some big music and videos, and much more.
I'm trying clyde!
Posted by: chris | 2007.03.10 at 12:58 AM
I think a channel like real hiphop mtv
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For MTV, I blame their lame television programming for all their troubles.
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