This is one awesome Ad. I love the way that they didn't need to have a professional ball player to get the point across. I also love how they flipped it the other way around, showing the look of defeat, by a pair of Air Jordan XX2.
I have been a subscriber to your blog for some time. I wish you would post more. I know though, that it can become "another thing on the list"...but I have enjoyed your posts. Anyway, I am working on a project in Grad school, and I needed a "storytelling" as marketing project and I remembered this video. But I could not find it. Then I remembered it your site and found it again. {there are plenty of low quality versions out there, but not the full res one on the nike site}. nonetheless, thanks and keep up the good work.
this is one of the best Air Jordan commercials in recent years. I love the drama, music, and symbolism in this movie.
Posted by: Air Jordan XX2 22 | 2007.02.12 at 09:21 AM
Anyone know the song of this commercial?
Posted by: Bh | 2007.02.13 at 10:59 PM
This is one awesome Ad. I love the way that they didn't need to have a professional ball player to get the point across. I also love how they flipped it the other way around, showing the look of defeat, by a pair of Air Jordan XX2.
Posted by: Christian | 2007.02.15 at 02:45 AM
it's the Lacrimosa verse of Mozart's Requiem in D Minor
Posted by: ford | 2007.02.27 at 12:19 AM
thank you so much i have been looking for this song forever. I love this commercial.
Posted by: Karinq | 2007.03.04 at 02:37 AM
I have been a subscriber to your blog for some time. I wish you would post more. I know though, that it can become "another thing on the list"...but I have enjoyed your posts. Anyway, I am working on a project in Grad school, and I needed a "storytelling" as marketing project and I remembered this video. But I could not find it. Then I remembered it your site and found it again. {there are plenty of low quality versions out there, but not the full res one on the nike site}. nonetheless, thanks and keep up the good work.
Posted by: eloy ramirez | 2007.09.03 at 04:02 PM